DIGI -Searching for a New Balance-

From left to right: Viacheslav Chekunov - the head of Commerce Department, Alexei Mostibrotski - sales/project manager, Anton Denisenko - sales/project manager, Vladimir Petrovich Kravchenko - Director of Economics, Igor Velerievich Lazarev - General Director.

Datecs establishes DIGI well in Ukraine, shortly after the launch
Datecs Ukraine JSC helps DIGI quickly gain hold in the Ukrainian retail market.
Anton Denysenko, Project Manager and Retail Sales Manager of Datecs Ukraine JSC, reports about their business and his impression of DIGI.

"Our main asset is a professional team that is able to solve different problems and meet requirements of different customers.
From international retailer chains like BILLA, to many shops and stores throughout Ukraine, our database includes over 10,000 customers. This success is based on a modern system of cooperation comprising more than 10 partners overseas, and more than 500 local partners.

AMCTOP hypermarket in Donetsk

SM-300 in operation at an AMCTOP hypermarket store

  "Datecs Ukraine JSC, a member company of the Systema Group, was founded in 2002 and started selling DIGI scales and wrappers.
By 2003, almost all big customers installed DIGI in their new superstores.
Today's DIGI customers include such big Ukrainian companies as Fozzy group, Furshet, Velyka Kishenia, EKO, national superstore chains, Begemot, Krai, TIKO market superstore chains and KARAVAN Megastore hypermarket in Kiev. Other DIGI customers include: ATB market, Hypermarket Amstor, as well as Obzhora, Target, Lvivholod Cash&Carry and Rorus superstore chains.
  "Success in the industrial area includes the first installation of the high-speed weigh labeler HI series for Nasha Riaba poultry factory and many installations of SM scales for meat procedure plants in Luhansk, Melitopol, Lisichansk and Dnipropetrovsk. Metro Ukraine installed the first FX-3600XL in their first Cash&Carry, which opened in August.
  "Through my visits to Teraoka/DIGI production points in Singapore and Shanghai, I was really impressed. Shanghai Teraoka Electronic Co. Ltd., has a solution for any customer's inquiry and if it doesn't already exist will try to find it in the shortest period of time. This approach is very good. At Teraoka Weigh-System Pte. Ltd., I met the best software specialists and engineers and each of them asked me: how is business in the Ukraine, are there any problems with the equipment, how can we help you. I felt that each person cared. Each of them is a member of a big DIGI family and I also felt that Datecs Ukraine now is a part of this. It was an inexpressible feeling.

Datecs's strategy and marketing.

  "We offer to the customer not just equipment but solutions for different business areas. We have a special approach for each customer and for each special project we discuss with DIGI and ask for their recommendation.
Every day we analyze the market and look for new segments to include a new model. SYSTEMA dealer's chain has more than 600 representatives around Ukraine. Every month we hold two training sessions for them, one for sales managers and the other one for technical support specialists. We do everything possible for creating a good image of DIGI products and the brand name in both the retail segment and the industrial area.

DS-860FS, scanner scale installed at a checkout counter of ATB-market superstore chain in Dnipropetrovsk city, in the eastern part of Ukraine. Presently more than 40 units of DS-860FS were installed, and another 40 units will be installed in 10 newly opened superstores by the end of the year.

Message to DIGI family.

"First of all, we want to express our deep appreciation to all DIGI family members who helped us at the start of our business with DIGI and still help us now, and special thanks to our colleagues Yakudo Plus Sp. z o.o. in Poland. Of course we will be very glad to share our small experience if anybody has questions. Your contact will be most welcome. We want to say that DIGI's motto
"Searching for a New Balance" is the evidence that DIGI is always looking for new ideas and new solutions. DIGI does not sleep but every day explores the market and customer demand and only with the cooperation of a supplier such as Teraoka/DIGI , will future successful business be possible."

Systema Group, the mother company of Datecs Ukraine JSC, was established in 1994 and their main business is to provide equipment and solutions for retail trade, restaurants and service.
They are known as a leader in their markets. The group business includes a total line of equipment for retailers: POS systems and scales, scanners and barcode printers, theft protection equipment and consumables suitable for every application.

Teraoka Tokyo celebrated the 69th Anniversary of the foundation on November 4th in Tokyo.

President Kazuharu Teraoka made a speech to encourage about 400 attendants from Teraoka's staff to strengthen their resolve toward each growth target.
Taking the opportunity, President Teraoka showed his appreciation to individuals who have contributed to Teraoka for long years, sales branch managers for their drastic sales growth, and Hiroyuki Nakazato received an award for his contribution to the sales growth in Eastern Europe, Russia and Ukraine.

New location of Marsden

Marsden's new head office - the historical atmosphere building

Marsden has recently moved their Head Office operation from Reading to a beautiful old building right in the center of Henley on Thames, with easy access for rail and close to major highways and Heathrow Airport.

The new address is:
Marsden Weighing Machine Group Ltd.
47 Market Place, Henley on Thames, Oxon. RG9 2AD U.K.
Tel: +44-845-130-7330
Fax: +44-845-130-7440