DIGI -Searching for a New Balance-

Elecs Group Holding Ltd., dynamically launching DIGI products in the Bulgarian market.

We are pleased to introduce a new DIGI distributor, Elecs Group Holding Ltd. in Bulgaria. Elecs Group has drastically penetrated DIGI into the market shortly after the launch. Ms. Hristina Vrangelova, Manager of the Foreign Trade Dept, reports about Elecs Group and DIGI in Bulgaria.

The nice head office of Elecs Group Holding Ltd. in Varna on the coast of the Black Sea

Elecs Group Holding Ltd. (Elecs) is a private Bulgarian Company, founded in 1991 by Boyu Boev, Managing Director, and Lyubomir Keranov, Deputy Managing Director, in Varna on the Black Sea coast. Elecs experienced a dynamic development and is concentrated mainly in the packaging and labeling fields. Over 3000 companies in Bulgaria areour clients. Among them are The Nuclear Power Station, Kraft Foods, Pobeda, Metro Cash & Carry, Office 1 Superstore, Shell-Bulgaria and et al.
Elecs has established long-term relations with more than 50 companies-exclusive representative of TRODAT (self-inking stamps), OPEN DATA (labelers), WANZL (trolleys for supermarkets), LOMBARDINI (engines), WEBOMATIC (vacuum machines) and other companies.

Mr. Boyu Boev, Managing Director (right) and Mr. Lyubomir Keranov, Associate Managing director of Elecs Group Holding Ltd.

We have represented DIGI in Bulgaria from 15th January 2002.
Now we cover all of Bulgaria with an excellent network through 6 member companies of our Elecs Group Holding Ltd. and through 18 regional distributors nationwide. Our service activity is concentrated in Varna and with its branches in the other two biggest cities Sofia and Plovdiv, we maintain all clients.

Metro, the biggest customer of Elecs Group. DIGI products including SM-300 operated well

Within a short period we have succeeded to win as DIGI customers 43 meat-producers and 18 milk-producers. Our biggest clients are METRO-Sofia, METRO-Plovdiv, METRO-Varna, Supermarket "Sun rays"-Plovdiv, "Sydny"-Gorna Oriahovitcha, "MIRINEX"-Rousse. Our success is to convince our clients of passing from mechanical scale to electronic scale with Ethernet connection at the first step. We have 3 supermarkets with 7 scales, 3 with five/four scales, 14 with three/two scales and 26 with one scale.
We distribute products which we import, in the Bulgarian market, on the other hand, we have our own production organization and facilities. We produce self-adhesive labels, shrink wrapping and manual stretch wrapping machines, a unit for producing polymer clich. We also slit the thermal transfer ribbons.

The SM-300 in operation at Cheese counters in Sun Rays

At Elecs Group Holding Ltd., our aim is to ensure our clients with a complex supply of equipment for production or for supermarkets and also to service them and to cover their consumable needs.

Elecs Group Holding Ltd. ready to market DIGI food industry products in Bulgaria

Lawrence Morrison (left), of DIGI Europe Ltd. shaking hands with Mr. Boev of Elecs Group Holding at their showroom for their cooperation toward the business expansion

Lawrence Morrison, Senior Sales Executive of DIGI Europe Ltd. (DEL) visited Elecs this June. During his stay, Lawrence and Elecs people visited many food plants who are taking the first steps into automatic weigh price labelling for the food industry, in preparation for Bulgaria's entry into the EU in 2007. Lawrence is sure that Elecs will soon successfully launch DIGI food industry products into their market. Elecs has a very good industrial infrastructure already in place throughout Bulgaria, together with a very strong sales team.
Training of the engineers from Elecs is due to take place in early September at DEL's factory in the UK, in preparation for the first major exhibition of DIGI food industry products to be shown at the end of September.

Editor's Note

  The year 2004, it is really a very exciting year with memorable events worldwide and at DIGI.
  ATHENS 2004 Olympic Games returned to its roots after the Games traveled to countries around the world since the first Modern Olympic Games were held in the country of their birth in 1896. The opening ceremony was very glorious with the historical monuments in High- Tech. Here in Japan, everyone enjoyed the great and so exciting events while we suffered from the lack of sleep. I am so encouraged with by Japanese female athletes' toughness and their performance. They brought us the gold medals in Judo, wrestling and the marathon.
  Back to the DIGI News Bulletin, I am so happy to publish No. 50 on the year of the 70th Anniversary of Teraoka/DIGI. In this issue, the news from Malta, Morocco and Ecuador made their debut. And a DIGI family member from Bulgaria, who recently launched DIGI, is introduced along with the 30 year partnership of NBI and Wedderburn Scales.
  On the next issue No. 51, I will report DIGI World Meeting 2004 which will be held in Singapore on September 30 and October 1 with 150 participants, including Teraoka/DIGI group from over 50 nations, under the theme "70 years weigh to success".
  I am looking forward to receiving your news worldwide for the first of another 50 issues. (Yoshiko)