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Report from Denmark
SuperBest chose SM-700 and e-Label for their fruit and vegetable selfservice operation
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| SuperBest operate 210 stores nationwide in Denmark. |
DIGI-System A/S in Denmark has had great success at traditional private butcher shops and supermarkets with the new PC based scale - SM 700 series. In DIGI News Bulletin No. 55, the fifth generation owned butcher shop, Chr. Vollsted, was introduced. More news was brought to us by Klaus Kokholm Pedersen, Director of DIGI-System A/S.
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| Sten Vesterager (left) of DIGI-System A/S with an operator of a SuperBest Supermarket in front of the new DIGI wrapper AW-4600AT twin labeller type. |
“The latest success was in the fruit and vegetable department in SuperBest and SuperBrugsen. SuperBest now operates with 210 stores nationwide in Denmark. SuperBrugsen belongs to Danish Coop and operates with 270 stores in Denmark.
“The Danish market uses the selfservice scale function as a standard, different from other European markets where check-out and scanner scales are standard. “During the last few months, we have upgraded fruit and vegetable departments in 10 different supermarkets of SuperBest and SuperBrugsen, with SM-700 series - the new PC based selfservice scales from DIGI, now operating in their 13 stores. Some supermarkets have the new optional DIGI electronic display “e-Label” connected to the PC scale by wireless communication. When shop managers change the price, commodity text and images on the back-office PC or direct on the scales, the e-Label display will be updated by the wireless communication.
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| A customer enjoys shopping using the SM-700 Hanging Type with a large product photo on its display. |
“A good benefit for shoppers is that the e-Label will make it easy for them to find the product price, bargain information, production place as well as quality description. The e-Label can also be supplied in three different colors; blue, green and red. The red color is outstanding for bargin price, special offer and others. On the operation base, the e-Label in connection to the scale also offers the shop managers the correct and same price on back office software, POS ECR register, scale and e-Label display. As a result, on the management side, this assures that the calculated gross profit and realized gross profit is the same.
“Some supermarkets have selected the SM-700BS for table counter use and some have chosen the hanging version SM 700H. The PCbased scale is very easy to operate for the shoppers, based on the elegant 12.1" TFT colour touch screen with real product photos, and the operation is clear and easy both for younger and elderly shoppers.”
Klaus Kokholm Pedersen, Director of DIGISystem A/S, proudly says, “The Danish supermarkets evaluate highly the IT based “visual value”of the SM-700 series, which give shoppers the sophisticated and high class image of their shops.”
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| e-Label shows shoppers updated information. 30 units of e-Labels connect with two SM-700 Hanging Scales (self-service version) at the shop. |
The SM-700 Elevated Type is also installed at the SuperBest Supermarket.
All scales are connected to DIGI-System’s Windows-based software, LabelFlex. |
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Report from South America
 DIGI in South America
Diosnel Galeano, Regional Sales Manager of Teraoka Seiko Japan continues to report the latest progress in South America.
The news this time comes from Ecuador, Peru, Venezuela and Argentina.
La Competencia installed HI-3600E in the food processing center of SUPERMAXI, a leading retailer in Ecuador
Since DIGI was launched in 1990, DIGI has held a leadership role in the scale and labeler business in the Ecuadorian market, thanks to the good job done by La Competencia S.A. Miguel Pienknagura, General Manager of La Competencia proudly explains the key factor for maintaining the leading position is for the supplier to provide customers with reliable after-sales technical service support as well as the products.
That is the reason that SUPERMAXI, one of the most important retailers in Ecuador, has selected DIGI and La Competencia as an exclusive solution provider for scale systems since DIGI made its debut in Ecuador. DIGI SM series, DPS-90 and DS-671 are in operation at SUPERMAXI stores.
In the first half of 2006, SUPERMAXI started the operations of their food processing center, where DIGI was selected. Three units of HI-3602E (twin labelers”type) for meat and a HI-3600E for vegetables were installed and production volume is 40,000 packs per day.
This is a debut for DIGI food industry products in South America.
SUPERMAXI, the largest retailer in the country, now operates 30 supermarkets and 6 hypermarkets and about 50 mini-markets.
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| From left to right: Diosnel Galeano, Regional Sales Manager of Teraoka Seiko Japan, Gustavo Duque, System Manager of Supermaxi, David Wright, Project Director of Supermaxi and Juan Aleman, Sales Manger of La Competencia. |
DIGI WI-3600 is in operation at the vegetable section of Supermaxi’s food processing center. |
Another achievment is the order from Correos del Ecuador - Ecuador’s Postal Office
Correos del Ecuador selected DIGI and La Competencia for their weighing solution. 66 sets of DI-1000 + SYB platform are in operation at their 47 branches nationwide in Ecuador. |
In Peru, over 200 units of SM-500 (Touch Panel version) successfully installed at Wong
Go Import, DIGI distributor in Peru has established a reliable partnership with Wong supermarkets, who is the No. 1 retailer securing more than 70% of the market share in Peru. Over 650 units of DIGI scales, mainly SM-25 and SM90, are used.
Since 2005, Wong has selected the model SM-500 Touch Panel version for their newly opened stores. Presently over 200 scales have been installed, reflecting the successful business relationship.
DIGI low-end scales are also getting much attention from small private shops due to DIGI products”competitive features and price.
Go import has consolidated a strong direct sales force and now is looking forward to expanding its distributor network for marketing DIGI low-end scales and their service.
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| DIGI SM-500 touch panel version in operation at Wong Supermarkets. |
Kenji Oenoki (left) and German Oyadomari, Directors of Go Import. The business relationship between DIGI and Go Import dates back to January 1995. |
INBU C.A. penetrates the Venezuelan market with DIGI
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| From left to right: Cesar Da Silva, Owner of INSTRUMENTS & BUSINESS, INBU C.A., Rex Qi, Regional Sales Manager of Shanghai Teraoka, and Cesar Da Silva Jr., Sales Manager of INSTRUMENTS & BUSINESS, INBU C.A. during Rex’s visit to INBU C.A. in Caracas Venezuela. |
Influenced by the good price of petrol, the Venezuelan economy started showing signs of reactivation a few years ago. INSTRUMENTS & BUSINESS, INBU C.A. has presented ‘Integral solutions’ to retailers, with DIGI’s SM-300 series. Cesar Da Silva - Owner of INSTRUMENTS & BUSINESS, INBU C.A. is sure that the SM-300 series will meet the expectations of the markets. On the other hand, with the visit of Rex Qi – Regional Sales Manager of Shanghai Teraoka, INBU C.A. set up the marketing plan for the DS-700 and RM-40; both are competitive products in the market. In order to achieve this, the distribution network will be increasing dynamically.
More good news from Argentina just arrived
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| SM-300 sets a new standard for Argentina’s retail industry. |
In the issue No. 55, we introduced that Carrefour is installing the SM-300 series. In May, two other big retailers, COTO Supermarkets and La Anonima Supermarkets decided to use SM-300 scales. Look for details in the next issue No.57.
COTO has consolidated its positioning in the supermarket retail industry, with about 17 % in Argentina. COTO CICSA, a company of COTO group, owns 109 markets in three different types: Hypermarkets, Supermarkets and Minimarkets.
Supermercados La Anonima is the biggest retailer in La Patagonia (southern area of Argentina). La Anonima group works under four different brands: La Anonima (89 stores), Quijote (7 stores), Best Minimarkets (11 stores) and Super Quick (5 stores)
Teraoka/DIGI group companies staff members are busy visiting South America supporting DIGI customers and distributors
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| Tan Lian Beng (right) together with DIGI South America’s service team at a training session. |
Tan Liang Ben, Service Manager of Teraoka Singapore visited Argentina, Chile and Peru for advanced training of the SM-300/SM-500/SM-700
Rex Qi, Regional Sales Manager of Shanghai Teraoka visited Argentina, Chile and Venezuela to promote new products, especially the SM-100. Also Hideaki Furusawa (POS Div. of Teraoka Japan) and Satoshi Ueno (Wrappers BU of Teraoka Japan) visited South America to promote and support their products lines. Hirotoshi Kato, General Manager of Global Business Development Div. of Teraoka Japan and Ayatoshi Goto, Manager visited for their further understanding and to support the markets of South America.
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Report from UK
Herbert Retail supplies DIGI SM-700 to Marks & Spencer
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| Newly installed SM-700EV in operation at a Marks & Spencer store. |
Suffolk based Herbert Retail have delivered and installed the SM-710 modular-type bakery printers to the new Marks & Spencer in-store bakeries and patisserie counters. Marks & Spencer staff can now simply select the relevant product from a full color product image shown on the touchscreen operator display, and print the correct sales label from the attached compact printer.
Marks & Spencer Technical Specialist Martin Joyce said “Our staff are now able to price products from images rather than having to remember PLU numbers or rely on plain text description. This has helped us give better service to our customers and reduced the error rate.
“All product information including images are updated from a single central source using the intelligent ‘Diginet”cen-tral management system, enabling all stores that have the modular printers to be updated in a single session, again eliminating the high possibility of errors where local updates had previously been required”
A new concept featured in the Marks & Spencer stores in Kensington and Newcastle is the ‘Eat Over Deli,”where customers can buy products either to eat in the deli or to take home.
Newly installed, centrally updated SM-700EV modular scales from Herbert Retail provide a color touch screen pre-pack weighing facility in this department, weighing and labeling a range of takeaway products.
Martin Joyce added, “The long standing relationship that Marks & Spencer has with Herbert Retail, who also provide training and field service support to our staff, has made the introduction of these new scales and printers very simple.”
(Reported by Barry Edwards, Herbert Retail Ltd.) |
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Report from India
Retail market in India set for a revolution
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| Prabhu Chandran (front-center), Managing Director of Essae ”Teraoka with his supermarket marketing team, making a commitment to provide Indian retailers withworld class weighing solutions. |
The Indian retail market, which until now has been largely restricted to small stores, is now set for exponential growth in the large format Supermarket/Hypermarket space with the entry of several big players. Essae-Teraoka, a very successful joint venture between Teraoka Seiko Japan and Essae group (founded by S A Chandran), has been the market leader in the industrial and retail market in India for the last two decades and is working hard to capitalize on this growing opportunity despite severe competition from global players.
Some of Essae-Teraoka’s satisfied supermarket customers in India already using the SM-series and other DIGI products are Food World (Dairy Farm group), Spencers, Subiksha, Trinethra, Monday-to-Sunday, Spectrum, SwissPro, METRO, Reliance group and others. These stores have chalked out massive expansion plans. Since 100% foreign investment in retail is still prohibited by law, foreign players might enter the market later through joint ventures with Indian companies.
Recently, Essae-Teraoka has also successfully replaced competitor products with SM-300. These customers were not otherwise happy with the performance/after-sales service of such competitor products. This speaks highly about the quality of DIGI products and Essae-Teraoka’s service support.
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| The high quality of DIGI products, including SM-300 series, satisfy Indian retailers, coupled with Essae - Teraoka’s service support through their 62 branch network nationwide. |
Our heartfelt thanks to Akihiko Kuroiwa and his excellent team at Teraoka Singapore for providing us with good technical/commercial support to establish a strong foundation for SM-business in India. DIGI’s superior products/support and Essae-Teraoka’s vast sales/service network of 62 branches will go a long way in providing world class weighing solutions to demanding retailers who need a very high level of IT support and aftersales service.
(Reported by Prabhu Chandran, Managing Director Essae-Teraoka Limited)
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Report from Ukraine
Sales breakthrough to Amstor, a dynamic developing retailer
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| Amstor Cash & Carry is planning to install more than 500 units of DIGI products over 100 stores. |
System Group (SG) Ukraine proudly announces their sales breakthrough to Amstor Cash & Carry. More than 500 units of a variety of DIGI products will be installed at over 10 stores. Over 100 units of the SM-300 series were already installed in two stores newly opened this March.
Those sales deals were brought to DIGI/SG after tough competition with Mettler Toledo and Bizerba in 2005 and earlier this year. Igor Yakshin, DIGI Project Manager of SG Ukraine says, “We could successfully prove advantages and benefits for Amstor by using DIGI. As a result, Amstor selected DIGI/SG.”
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| SM-300 self-service scales during installations at Amstor. |
Amstor is a successful and dynamic retailer operating stores in Donetsk, eastern part of Ukraine, the most industrial developing region in Ukraine. Amstor is known as the retailer providing constant high standards of quality. Amstor Cash & Carry forms the wholesale and retail supermarket of Amstor group, targeted for business customers and family consumers. Everybody can visit and go shopping there. The wholesale trade is intended for making shopping more comfortable for owners of cafes, restaurants and bars, retailers and other business clients.
Amstor’s turnover ranked, for the first time, "tenth" among all the Ukrainian trade chains in 2005. The first supermarket was opened in August 2003 in Donetsk.
We, System Group Ukraine, kicked off the year 2006, for establishing a good relationship between DIGI/SG and Amstor, resulting in mutual success for both.
(Reported by Igor Yakshin, DIGI Project Manager of System Group Ukraine)
| DATECS Ukraine was re-branded for its expansion and now operates with the name of System Group Ukraine for the business of DIGI |
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Report from Germany
Metro chose DIGI again, now 59 units of DIGI new wrapper AW-3600AT additionally in operation at real,-
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| Teiji Kasai (left), Manager of Teraoka Seiko Japan Wrapping and Ecology BU and Steffen Henning, Technical Support of DIGI Deutschland GmbH |
DIGI Deutschland GmbH received a oneoff- order of 59 units of AW-3600AT from real,- , hypermarket section of METRO group in Germany, for installation at new shops and replacement of their DIGI wrapping machines AW-2600 used for more than 10 years.
Due to enhanced EU regulation for traceability, the amount of description data to be printed on labels has increased. real,- chose DIGI again for the newly opened shops and the replacement of the old generation model AW-2600, which was done with the new DIGI Wrapper AW-3600AT to comply with the regulation and to improve productivity in the backroom. Besides the features of the AW-3600AT, the important factors for the decision by real,- was the good service of DIGI Deutschland for over a generation and the easyto-use traceability function. The installation of 59 units was completed in about a month with full operation of DIGI Deutschland supported by Teraoka Japan. We feel very proud to say that almost half a year passed with satisfaction of the customers on the operation side.
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| Steffen Henning along with the operator of AW-3600AT at real,- |
AW-3600AT in operation at real,- |
(Reported by Yujiro Sato, Managing Director of DIGI Deutschland GmbH)
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Report from China
Carrefour China selects DIGI SM-100 Plus for their operation in China
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| Various types of SM-100 Plus series are selected. Over 1500 units of SM-100 Plus are installed at more than 50 Carrefour hypermarket stores in China. |
Along with extensive installations of SM-100 with Wireless LAN system in all Tesco hypermarkets in China, Carrefour China selected SM-100Plus with Wireless LAN system for its new hypermarket stores as well as replacing the old SM scales in existing stores due to the stable performance of SM-100Plus after the lengthy test installation. The low profile design of SM-100Plus series is also the key factor for Carrefour China to switch to SM-100 Plus.
The first installation of SM100 Plus was started at Carrefour LouYang Store in April. In 2006, a total of 30 existing Carrefour hypermarket stores are replacing the conventional SM series with the new model SM-100Plus, and another 25 new stores are installing SM-100 Plus. On average, 35 units of the SM-100 Plus Scale Printers are used in each store. Various types of SM100 Plus, Bench type, Pole type and Hanging type were selected for their different application uses.
Tesco now operates more than 30 stores in China in which over 600 units of SM100 are in operation.
We feel very proud to say that two global giant retailers, Tesco and Carrefour, chose DIGI for their dynamically developing operations in China.
(Reproted by Chen Tao, Asia Pacific Marketing and Key-account Manager of Shanghai Teraoka Electronic Co., Ltd.)
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