The biggest Russian Federal retail chain O’KEY chose DIGI SM-5000

Reported by Vadim Andreev, Marketing Manager of Service Plus Group

A customer enjoys self-service weighing with SM-5000BS

O窶僵EY is a rapidly developing retailer in Russia, which is one of Europe窶冱 largest food retail markets with significant potential for further growth. O窶僵EY operates 75 stores in the Russian federation (in 18 regions of Russia) with total selling space exceeding 358,000 square meters. 35 of the 75 stores are located in St. Petersburg, where O窶僵EY is the biggest hypermarket retail chain. OKEY窶冱 assortment consists of up to 64,000 stock keeping units (SKUs), including food products, which include the Company窶冱 own fresh produce and baked goods, as well as non-food products, such as clothes, shoes, household goods and appliances, toys and other children窶冱 goods.

As a result of increasing the number of objects of different sizes in the hypermarket chain, the retailer needed modern, reliable and easy to use scales that have such features as integration with the trading system of a hypermarket, remote control, a high degree of protection against dust, moisture and mechanical damage, and the ability to stand heavy workloads. In addition to the technical characteristics, scales should be convenient for customers and should harmoniously integrate with the interior of the hypermarket.

To meet this challenge, Service Plus Group, as the exclusive supplier of DIGI scales in Russia and Belarus, introduced in late 2010 for the OKEY hypermarket chain an interesting novelty 窶� DIGI SM-5000 as a perspective platform of scales.

The range of SM-5000 scales is a logical continuation of the tradition of introducing new technologies in a simple and reliable DIGI solution.

In 2011, Service Plus Group supplied and integrated 200 units of SM-500 MK4 and SM-5000 DIGI scales. In 2012 a project to equip the hypermarket chain with modern DIGI scales is going on. There is a gradual upgrade of the current line of O窶僵EY weighing equipment, and at the same time they have added 300 units. Thus, the O窶僵EY stores will be equipped with high-quality weighing equipment that will ensure the effective operation of each hypermarket store. Owing to stylish design, understandable interface and rapid weighing, DIGI scales will help to increase customer loyalty and this retailer窶冱 revenue.

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