“Reliance” and “more.” grow with total solutions from Essae/DIGI

The elevated design structure and quick label changing method of the SM-100EV+ are highly evaluated by both customers Reliance Retail and Aditya Birla Retail

After success with Spencers, Foodworld, METRO and SPAR, Essae-Teraoka is pleased to announce the addition of two more new and prestigious key account retail customers during the year for the SM-100 solution. Reliance Retail Limited (two brands “ Reliance Fresh” and “Reliance MART”) with more than 1,000 stores and Aditya Birla Retail Limited (brand “more.”) with more than 500 stores are amongst the fastest growing Indianowned retail chains and both have selected the SM-100EV+ for their new store expansion plans. Those stores are a combination of Hypermarket and Supermarket formats.

The superior value proposition of DIGI products combined with the high level of technical support from Essae won this business. Essae also provides a locally developed and customized store server application called “DATALINK“ which takes care of special barcode formats and high-speed data transfer functions in the store.

Another critical decision factor for both customers was Essae’s strong sales and service network of 47 branches and over 300 dealers throughout the country, which is very crucial for supporting the retail market in India. DIGI and Essae-Teraoka deeply value and appreciate the business and association with Reliance Retail and Aditya Birla Retail and look forward to a mutually beneficial and long - term relationship. In the future, we also look forward to being associated with these customers for POS Systems as well.

Special compliments and appreciation to Essae’s team of sales staff, service and software engineers involved in these projects for their excellent team work and dedication, which helped us to win the trust and confidence of such prestigious customers.