Independent Butchery delighted with DIGI SM-5500 Serving Counter Solution

The shop staff of Cannings Free-Range Butchers and owner Sam Canning, both pride themselves on providing top quality products and service to their customers. SM-5500P PLUS lined – up on the sales counter.

Mr. Sam Canning of Cannings Free-Range Butchers in Melbourne Australia prides himself on providing top quality product and service to his customers, so it was a natural move for him to contact the team at Wedderburn when planning his recent store upgrade.

Serving hundreds of customers every day, Sam wanted a fast and reliable system to cater and serve customers during the shop’s busy hours. He also wanted to maximize his advertising and to increase customers’ awareness of his free-range butchery products.

By installing the new SM-5500P PLUS with 12.1" advertising screen, Wedderburn Scales were able to provide the very reputable “Free Range” retail butcher with a modern and powerful smart solution and benefits.

• Multimedia screens to provide information consistent with that also found on the stores’ website, allowing customers to view current promotions and services
• Integrated receipt and label printers which provide operators with the convenience of being able to print either a label or receipt without having to change cassettes
• Operator-side display with colour touch screens that are supremely easy to use with shortcuts to ‘hot items’
• Remote diagnostics and support provides fast and low cost maintenance
• Easily managed scale PLU file maintenance with effective intelligent reporting system, helps Sam keep his finger on the pulse of the business and assists with efficient business management

Cannings uses the system to weigh and price fresh products or scan pre-packed items. The easy-to-use and clean touch screens minimise transaction times, and on the other hand, the marketing opportunities using the multimedia screens at customer-side are maximised to good use for advertising new products, current specials, delivery services and keep shoppers up to date with their latest innovation.

The new SM-5500P PLUS is a fast and reliable system to cater and serve customers during the shop’s busy hours, providing them with in-store advertising via the 12.1" Multimedia display.

Sam is delighted with his new system and is finding the touch screen with graphic user interface very helpful for training staff who has to learn the new system very quickly. In addition to the benefits of in-store advertising via the multimedia displays, and efficiencies gained by the integrated label and receipt printer, enormous benefit is gained from the ability to save phone orders and then quickly retrieve them when the customer comes to pick up the order. All of these elements have had a significant impact on simplifying and streamlining operations which lets Sam focus on his core business.

Operator-side display with colortouch screens that are extremely easy to use with shortcuts to ‘hot’ items.

Sam is so impressed by the performance of his new SM-5500P PLUS solution and services provided that he is now considering add-on features such as e.Label. He would most certainly recommend DIGI and Wedderburn to other retailers.

Wedderburn are very grateful to Sam Canning for the opportunity to be a part of his success.

A very big “Thanks” must also go to the Wedderburn Melbourne Sales and Service Team for the very professional implementation of this new and innovative solution.

We would also like to express our gratitude to DIGI for providing such impressive technology that the DIGI SM-5000 Series brings to the world.