Self-Service Ordering at the Counter
- Overview
- Details
- Case Studies
Separating the ordering process from order delivery and payment does away with waiting lines and helps counter staff provide better service.
When fast food and takeout places handle ordering, payment, and order delivery at the same position, customers sometimes find themselves in lines waiting to order. With self-service ordering, waiting to order is eliminated, and the work load on counter staff can be reduced.
Customer Needs
- Overview
- Details
- Case Studies
Introducing self-service ordering
Counter staff at fast food and takeout places have lots to do, with responsibility for taking orders, preparing orders for delivery, handling payment, and delivering orders to customers. In the meantime, customers have to wait at the counter from the time they order until the order is delivered. With self-service ordering, orders are transmitted directly to the kitchen, eliminating order queues and reducing staff work load.
