ESL InfoTag

The need for technological solutions: electronic shelf labels

In such a context, the use of electronic shelf labels is essential for managing the store's operations. During the initial years of using ESLs from another supplier, Bardoleno Srl encountered challenges, particularly with battery replacement for the labels and issues with anchoring systems, which had become outdated.

DIGI's ESL solution emerged as the ideal choice for the customer, offering improved label management and, more importantly, a modernised system overall.

Installation and integration with the existing system

Over 5,000 electronic shelf labels of various types and sizes have been installed in this store, tailored to the different departments. The infrastructure managing them is simple: a single access point, powered by our IB-3700 repeater, covers an impressive area of 2,827 m². Additionally, a major advantage of DIGI labels is their ease of maintenance: for example, the batteries can be replaced independently in just a few simple steps, without requiring additional support services.

A single app for label management

With DIGI's T@POP app, managing electronic shelf labels can be done via a mobile device directly from the shelves where they are installed. This is seamlessly integrated with the current back-office system. DIGI's solution did not require any additional steps or modifications to the existing system. The outcome is clear: simplified label management, automatic updates of prices and promotions, and easier label-to-shelf pairing, all managed via a handheld device.

A tailored solution for the store

DIGI ESLs offer the significant advantage of a customisable layout for creating constantly updated content. To meet the needs of this store's clientele, primarily composed of foreign tourists, bilingual descriptions were implemented on the labels, making them fully accessible to all. This solution was complemented by a series of anchoring systems, shelf talkers, and custom rails designed to fit the various shelving types.

Thanks to DIGI's ESL solution, Bardoleno Srl has achieved more efficient, flexible, and sustainable label management. The seamless integration with the existing system, bilingual content customisation, and straightforward battery maintenance deliver a modern and accessible shopping experience while simultaneously reducing operational costs and improving overall store efficiency.