ESL InfoTag

Minty’s Relish Rosebank, one of the company’s flagship convenience stores, relaunched in April 2025 with a vision to offer more than just the typical quick-stop experience. By integrating DIGI’s Electronic Shelf Labels (ESLs), the store has streamlined operations, enhanced customer experience, and created a visually appealing environment that sets it apart in the competitive convenience retail sector.

Relish Rosebank is part of the Relish chain of convenience stores, recently relaunched to provide a more immersive and visually appealing shopping experience. Unlike traditional convenience stores, which focus solely on essentials, Relish Rosebank combines functionality with design, creating a space that encourages customers to explore a variety of products, including exclusive and sought-after items.

“Our goal was to expand beyond the typical convenience store. We wanted a space that’s visually pleasing, with well-thought-out shelving, decor, and lighting, while still offering all the essentials,” explains the store owner.

Challenges with Traditional Pricing

Before ESLs, Relish Rosebank relied on paper labels for pricing updates, a time-consuming and inefficient process. “Every time we needed to update a single price, we had to print an entire sheet and manually replace tags throughout the store. It took hours we could have spent on other tasks,” the owner shares.

With a store stocking over 5,000 items, manual price management was labour-intensive and prone to errors, affecting both operational efficiency and customer experience.

Why DIGI ESLs

The decision to implement DIGI ESLs was driven by aesthetics, efficiency, and prior positive experiences with the brand.

“The tags themselves are sleek and easy on the eyes, much better than traditional paper. They make promotions and price updates quick and effortless. Plus, having worked with Teraoka for scales and other systems, the transition felt natural,” the owner notes.

Concerns about frequent price changes and updating multiple items at once were quickly alleviated. Bulk updates and seamless integration allowed staff to update entire sections of the store in minutes, significantly reducing operational complexity.

Implementation & Support

Installation was smooth, with ESL brackets designed for easy placement and removal. The support from Teraoka during the relaunch was seamless, ensuring minimal disruption and immediate functionality.

“Our staff initially needed to get accustomed to the system, but training was straightforward. Now, they find the ESLs intuitive and easy to manage,” says the owner.

Results & Benefits

• Time Savings & Efficiency: Updating prices is now a fraction of the time it used to take. Staff can scan and update items while restocking shelves, eliminating the need for separate manual processes.

• Error Reduction: Digital pricing has greatly reduced discrepancies, ensuring consistent and accurate price information for customers.

• Enhanced Customer Experience: Shoppers appreciate the clarity and aesthetics of the ESLs. “Many customers prefer seeing accurate, legible digital tags, and it has positively influenced their perception of our store compared to other convenience retailers,” notes the owner.

• Promotions & Flexibility: ESLs make running promotions easy, with features such as limited time offers prominently displayed, driving customer engagement.

Business Impact & Plans

Implementing DIGI ESLs has helped Relish Rosebank remain competitive in a crowded market. The store owner emphasises the environmental benefits and overall operational efficiency of moving away from paper labels.

“We’ve seen a shift in customer behaviour. People are now doing more of their regular shopping here, not just grabbing essentials. It’s turned the store into a destination rather than a quick stop,” says the owner.

Looking ahead, Relish plans to expand ESLs to other branches, particularly in high-LSM areas, leveraging the system to enhance both operational efficiency and the shopping experience.