AW-5600FXll
Maxi ICA Stormarknad Haninge
Retail
About Maxi ICA Stormarknad Haninge
Maxi ICA Stormarknad Haninge is one of the largest stores of the Swedish supermarket chain ICA. It’s well-known for its customer-first approach, both in the products it offers and the services it provides. The store has been selling cut fruits and vegetables for 12 years and has been focusing more on providing a wide variety of products for both busy households and people living alone, especially since 2022.
Overview
The introduction of the AW-5600FXII has streamlined the production of high-demand but time-consuming items such as cut fruits and vegetables and kit products like stew sets. These are laborious to wrap manually.This improvement allows our partners to offer a broader range of products, better meet consumer needs, and enhance overall customer experience.
Benefits
・ Enhanced flexible wrapping capability
・ No more cumbersome manual wrapping operations
・ Consistent and high-quality wrapping finish
Challenges
In recent years, there has been a significant rise in the demand for cut fruits & vegetables and meal kits. These items are particularly popular to individuals living alone or in busy households due to their convenience and time-saving benefits. However, the production of these items had been done manually, requiring substantial time and effort. Additionally, the tasks of assorting, pricing, and work scheduling was handled by only one manager, further highlighting the need to improve production efficiency.
Solution
Maxi ICA Stormarknad Haninge addressed these challenges by deploying the AW-5600FXII. This machine specializes in packaging a wide range of shapes and sizes of fresh produce. By using the wrapping machine, production efficiency has significantly improved, and a greater variety of cut fruits, vegetables, and meal kits are now available. Additionally, the consistent high-quality finish of the packaging has improved the presentation of these items on the shelves. The new capability to produce the same quantity of items each day regardless of the operator's skill ensures that production levels are very stable, making scheduling easier and effectively easing the burden of the section manager.
Before & After
The rich lineup of cut fruits and vegetables has greatly improved the shopping experience for consumers. Today, the store has a fantastic range of portioned fruit and vegetables, such as vegetable platters with dip, Taco mix with pre-portioned vegetables. There are also handy snacks such as split pineapple and kiwi in take away cups, as well as prepared dessert - Gino, soup vegetables, celery sticks and more. Consumers can easily buy healthy snacks and ready-to-eat meals, and they can enjoy seasonal and holiday-specific items as well.
By deploying the AW-5600FXII, Maxi ICA Stormarknad Haninge has boosted production efficiency, broadened their product range, and enhanced the overall shopping experience in their store. This improvement has allowed them to create appealing shopping environment that caters to consumer preferences.
Key Points
・ Ensure consistent quality of the packaging
・ Keep fruits and vegetables fresh
・ Offer a wide range of portioned fruits and vegetables
・ Maintain a stable production level
・ Enhance customer shopping experiences
Customer Profile
| Company: | Maxi ICA Stormarknad Haninge |
|---|---|
| Country: | Sweden |
| Website: | https://www.icagruppen.se/en/ |
